Residential

YouTube Videos and Home Improvement Products

If you’ve been looking for ways to grab more of the DIY market for your home improvement products, check out the world of DIY tutorials offered on YouTube. One thing…

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Millennials and Home Ownership

Building materials manufacturers have many misconceptions about millennials and, for the most part, don’t see them as a customer worth pursuing.  If you sell your product to homebuilders, it’s time to…

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How to Sell Today’s DIY Market

The “do it yourself” market continues to grow and evolve. The DIYer of today is different than the DIYer of the past. They differ in some of their motivations and…

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6 Reasons Why Panelized Homes Are Important to Building Materials Manufacturers

Built in factory environments, almost 100% of a panelized or modular home is built in sections. The sections are then shipped to the desired location and then assembled. Although modular…

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How to Sell to The Multifamily Market

As a building materials manufacturer, you’ve undoubtedly seen the growing opportunity to sell your products to multifamily homebuilders. If you’ve had issues understanding their needs, you’re not alone. 53% of…

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Time to Sell to the Multifamily Market

Building materials companies have a bad habit of all chasing the same opportunities. They focus their efforts on the largest builders, big boxes, distributors, commercial projects and others. The result…

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