Residential

7 Ways to Upgrade Home Builders

Getting a home builder to upgrade can be very challenging.  They have to be competitive within their price range with a set of standard features, such as granite counter tops. …

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How to Sell Showroom Dealers

Dealers with showrooms, such as kitchen and bath dealers, are a combination of retailer and contractor that require a special approach from building material manufacturers. 3 steps to success with…

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How Residential Building Materials Are Sold

There is no other industry as dependent on the channel as the building materials industry.  Yet time and time again building material marketers and their agencies ignore this reality. They…

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Affordable Home Improvement Advertising

It always amazes me how many building material brands that sell products for home improvement take a wait-and-see approach to marketing. Let’s WAIT for the homeowner to decide they need…

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House & Home Shows – A Missed Opportunity

Every spring, in most communities, there is an annual House & Home or Garden & Home Show. These shows attract thousands of homeowners who are looking to spend money improving…

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Rental Housing is Great for Building Products

Whenever a market comes back, it changes.  Most companies act as if it will return to how it functioned in the past.  They are then surprised when it changes and…

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