Blog for Building Materials Manufacturers

How Residential Building Materials Are Sold

  |  Posted in Marketing, Residential

How Residential Building Materials Are Sold

There is no other industry as dependent on the channel as the building materials industry.  Yet time and time again building material marketers and their agencies ignore this reality.  They develop ad and marketing campaigns aimed at the home or building owner only to achieve little or no results.

Each product category has its own situation, but as a rule if the distributor, dealer, contractor, big box or builder doesn’t carry, and ideally recommend your product, it’s not going to be sold.

We find that this infographic of the channel is very helpful to map out how you and your competitors go to market.

 

What is the biggest challenge to your sales growth?

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.