Residential
The homebuilding industry is being slowed by a shortage of labor. Builders report they can sell more homes than they can build. The labor shortages are affecting builders as well…
The home improvement industry tends to look at homeowners as their target market. However, as the US housing market evolves, there is a new and growing market for the home…
It’s that time of year for me to get out my crystal ball and share what I think will be the big trends for building materials marketing in 2014. Trends…
Investment firms continue to buy thousands of single-family homes that they intend to fix up, maintain and rent. These are not once and done house flippers. They see rental housing…
Residential home builders are an important customer for many building material manufacturers. As the majority of builders do not buy directly from manufacturers, they require a specific marketing and sales…
Builders work hard for every sale. They invest a lot in marketing to draw in more new homebuyers. They also invest in sales people, training, model homes and sales centers….
