NAHB
Like many of you, I am preparing for my trip to the builder’s show this week. As part of my preparations, I spoke with a few builders to find out…
You spent the money for an exhibit at the International Builders’ Show and all the travel and entertainment that comes along with it. It’s a sizeable expense. But most companies…
The most frequent problem I saw with exhibits at the builders show was a failure to connect the dots for the builder. The builder is a very busy person. He…
If you exhibited at the builder’s show in Las Vegas, you just spent a bunch of money on the exhibit, travel, and entertainment. Most companies do not take a few…
Many building material manufacturers who exhibit at the International Builders Show will waste a lot of money. They have no measurable objectives. They are there because they always have been…
