Infographic

Odds Against Building Materials Marketing Success

The odds are 7 to 1 against a building materials marketing program being as successful as it should. To be successful, you need to get three things right. The RIGHT…

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Building Materials Infographics

Most of the building materials industry has not caught up to the rest of the world with the use of Infographics. ¬†This Infographic from Icynene is a great example of…

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How Influencers Can Affect Building Material Sales

The people in red on the infographic above are the influencers who can make or break you.¬† Sometimes they are obvious and sometimes they are hidden, they are always important….

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