Messages

3 Common Assumption Building Material Companies Make (That I Recently Made Too)

I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…

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Confusing Building Materials Marketing Messages

My regular readers know I’m frequently critical of the performance of building materials salespeople. I’m not prejudiced against them – my criticism is simply based on the feedback I get…

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If I Buy the Jaguar Will I Get Laid?

Like Simon Sineck says in his book, Start With Why or in his TED Talk, the most effective marketing tells people WHY and not WHAT or HOW.  I find many building…

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