Blog for Building Materials Companies

SMART – Zip System New Product Introduction

  |  Posted in New Product, Smart, Smart Moves

SMART – Zip System New Product Introduction

Many building materials companies fumble the ball when they introduce a new product. They frequently leave out some important information that the customer wants to know. If the customer wants to know six things, they only tell them three or four of them.

Most companies don’t introduce new products often enough to understand that it requires a different approach.  They follow the format for how they promote existing products and just add the word NEW!

Huber recently introduced a new insulated sheathing product. They did a great job of providing all the information that a customer needs to know when they first learn about the product.  They also make it very easy for the customer by not telling them more detail than they need initially.

The next time you are introducing a new building product, use this page from the Huber website, as a checklist or template to make sure you are giving the customer what they need to know in an easy to read and understand format.


Building Materials New Product Introduction

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I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.