Blog for Building Materials Manufacturers

SMART – Porcelanosa Designer Event

  |  Posted in Smart, Smart Moves

SMART – Porcelanosa Designer Event

Porcelanosa recently hosted a designer event in Boulder that showcased their beautiful products. It was well done at a location befitting the quality of their products.

What impressed me was that they saw the value in hosting an event in a smaller city rather just focusing on larger cities.  Most companies would have an event in the much larger city, Denver, and expected the designers from Boulder to drive to Denver.

Boulder is an ideal market for Porcelanosa as it is a city full of very design conscious high-end housing.

Whether it’s an event or a trade show, are you focusing too much on the size of the event over the quality of the attendee?  Porcelanosa was smart to focus on quality over quantity by hosting an event in Boulder.

Porcelanosa Event

 

 

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I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.