Porcelanosa recently hosted a designer event in Boulder that showcased their beautiful products. It was well done at a location befitting the quality of their products.
What impressed me was that they saw the value in hosting an event in a smaller city rather just focusing on larger cities. Most companies would have an event in the much larger city, Denver, and expected the designers from Boulder to drive to Denver.
Boulder is an ideal market for Porcelanosa as it is a city full of very design conscious high-end housing.
Whether it’s an event or a trade show, are you focusing too much on the size of the event over the quality of the attendee? Porcelanosa was smart to focus on quality over quantity by hosting an event in Boulder.