New Product

How to Develop a Building Materials Market

Converting a market to a new product is probably the most challenging task a building materials manufacturer can take on.  While you may have a better product, if the customer…

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Nerds Coming To Building Materials

I have noticed a strange phenomenon over the last few months.  I have been getting calls from people using terms like: “Next Round of Investment” and “Angel Investors.”  Two other words…

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Competition in Building Materials

Most building material manufacturers are too focused on their competition and not enough on their customers.  They start with the premise that their product is basically the same as their…

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How to Introduce New Building Products

As many as 9 out of 10 new products fail.  With that type of odds, you might be better off learning to play poker. Here’s how to improve your odds…

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