Online Copy

A Critique of Siding Brands Online

At my last building materials workshop, I teamed up with two of the guest speakers to audit the online performance of each attendee. We had a lot of fun giving…

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Content Marketing for Building Materials

Content marketing for building materials manufacturers works just like all other B2B marketing today where educating the buyer becomes the top priority. The reason dispensing information to buyers is important…

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GENFLEX Understands Email

Too many building materials manufacturers still don’t understand how to communicate with their customers. Email is an area where building materials manufacturers frequently blow it. The subject line and headline…

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How to Write Building Materials Copy

At car dealerships, the sales person pushes to get you to take a test drive. Why? Because it’s the best way for you to see yourself as the owner of…

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