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When your customers hear your sales pitch, see your marketing materials, or see your product promoted somewhere, they always have one big question in mind. “Why should I care?” The…
Every time you communicate with your customers, you’re telling them a story. The problem is, you might not always be telling them a good story. A good story is one…
Public relations (PR) is an underused marketing tool in building materials. Many companies will market their products with online content, SEO best practices, active social media channels, and by getting…
Gaining and keeping architectural specifications is critical to the growth of building materials companies in the commercial and custom residential markets. However, the challenges architects face and the way they…
If you want to sell more building materials products, you have to change the way you think of yourself. You work in sales, so naturally, that’s how you approach customers…
Today’s article is a guest post by Beth PopNikolov, CEO of the digital marketing agency, Venveo. Beth knows what it takes for companies to stand out and reach the right customers. The…
