If I Buy the Jaguar Will I Get Laid?

Like Simon Sineck says in his book, Start With Why or in his TED Talk, the most effective marketing tells people WHY and not WHAT or HOW.  I find many building…

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How Lumber Dealers Can Grow Sales to Pros

A presentation I gave at the LBM Conference on how lumber dealers can grow their sales to professional contractors and builders.  The key for lumber dealers to grow their pro…

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How Lowe’s Can Play Home Depot’s Game- And Win.

I think the time is right for Lowe’s to step out of Home Depot’s shadow.  Lowe’s is poised to overtake the old guard but only if they can distance themselves…

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