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Click Here for Best and Worst IBS Exhibits. Sorry for incorrect link. The builder’s show is next week. If you are exhibiting at IBS, you are making a large financial…
As a building materials company, if you are using Search Engine Optimization (SEO), you are probably wasting your money. Before you invest in SEO, you need to invest in content…
I now have a podcast about building materials sales and marketing that is available on Itunes. I will be producing episodes in which I will share my own insights as…
With options like online shopping, big-box store displays, and in-home sales, many companies wonder if dealer showrooms have become obsolete. According to Jim Cory of Professional Remodeler, this is anything but…
I saw this contractor’s truck the other day, and it got me wondering why he isn’t identified with any particular brand of roofing. More and more specialty contractors are no…
Building material manufacturers will frequently ask me, “Why do customers always want a lower price for my products?” There are several reasons why and several things you can do about…
