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As soon as a company achieves a certain level of success, they start looking down rather than up. They start believing they have more to lose than they have to…
Warren Buffett’s annual shareholder letter provides two valuable insights for building materials companies. Now that Berkshire Hathaway is very invested in the construction and building materials industry, his insights are even more…
The more you can help your customers succeed, the more loyal they will be to you. Installation training and marketing support are the most common ways building materials companies help…
One of your goals should be to become your customer’s preferred brand, product, or supplier. If you are the one they prefer, a lot of great things can happen: Price…
I subscribe to the newsletters from many building materials companies and most of them have nothing to say. Here’s an example of a newsletter that impressed me. Too many people…
With the Greenbuild Show coming up next month, I wanted to share this with you. Many companies exhibit at Greenbuild and say they are Green, but then they do things…
