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The Biggest Disappointment from the Whizard Summit

I’ve watched building materials companies improve their marketing for a while now. I was proud of this progress. Finally, the industry I devoted my career to was catching up to…

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How To Reach More Customers With Your Sales Team

How many customers can you reach with your sales team? It’s probably more than you think. See, small and medium companies have small to medium-sized sales teams. Because of that,…

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How to Help Building Materials Customers Reduce Waste

One of the biggest challenges building materials companies face is getting customers to switch to their products. Unfortunately, there is a built-in resistance to change. Some of the time-consuming tasks…

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Why Building Materials Companies Ignore This Important Customer

Most building materials companies focus their sales and marketing efforts on a few types of customers. Typically, architects, builders and contractors. Those are key players in any construction project, but…

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The Ultimate Guide to Green Construction Terms

The interest in Green, sustainable, energy efficient, carbon neutral, and more is an important and growing segment of construction. The industry is progressing from making generic claims that don’t mean…

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How You Are Holding Back Your Building Materials Business

If you’re part of a building materials company, you know your business better than anyone else. It doesn’t matter if you’re in sales, marketing, or management, you have a front…

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