Sales
One of the most common complaints I hear from building material manufacturers is, “I can’t sell upgrades to builders.” However, due to an increasing demand from new homebuyers, upgrades are…
Investment firms continue to buy thousands of single-family homes that they intend to fix up, maintain and rent. These are not once and done house flippers. They see rental housing…
It’s that time of year when retailers and manufacturers are blasting us with advertising to buy their products as gifts. Big screen TVs, clothing, jewelry and more. Even automobiles are…
Design Build is rapidly overtaking the traditional architectural specification model. Most building material manufacturers don’t know how to gain sales from Design Build. They are happy when an unexpected order…
Residential home builders are an important customer for many building material manufacturers. As the majority of builders do not buy directly from manufacturers, they require a specific marketing and sales…
The people in red on the infographic above are the influencers who can make or break you. Sometimes they are obvious and sometimes they are hidden, they are always important….
