Sales
Like Simon Sineck says in his book, Start With Why or in his TED Talk, the most effective marketing tells people WHY and not WHAT or HOW. I find many building…
From cars to fashion and electronics to consumer-packaged goods, most product categories see the world as their oyster. One product category, however, that seems to take the opposite approach is…
I’ve been feeling more like a business psychologist recently than a sales and marketing consultant. I get called into find why their products aren’t selling and to recommend a solution….
Many building material manufacturers are enjoying an upturn in sales. For most of them this is due to an improving housing and construction market. It is not due to anything…
A phrase I too often here is, “All the builder cares about is price”. If you are a building material supplier and can’t get past price you’re really just an…
If someone is the smartest guy in the room, someone else must be the dumbest guy in the room. And when I say dumbest, I mean the person with the…
