Sales
Builders work hard for every sale. They invest a lot in marketing to draw in more new homebuyers. They also invest in sales people, training, model homes and sales centers….
As the housing market tanked, builders started stripping their homes down to the bare essentials. They did this in an effort to make their homes more affordable and to not…
If you want to sell more home improvement products, you have to get in front of more prospects. I frequently see larger home improvement contractors such as Sears with a…
I frequently hear building material companies complaining about their customers. The question I have for them is, “Are you calling on winners or losers?” Many times I find they are…
Most building product manufacturers and suppliers focus on meeting the needs of the builder’s purchasing department. If they stop there, they are missing an opportunity to gain more builder sales,…
Most building product companies see their opportunity as one large homogeneous geographic market, especially when viewing the U.S. If they sell to Home Depot or Lowe’s they look at the…
