Sales
You’re probably clueless about your customer’s business. Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business. You probably have a narrow view of the…
Most building product manufacturers, who sell into the home improvement market, are missing a of lot sales. They focus on those homeowners who are most likely to take on a…
The Wall Street Journal has done it again with an over-the-top housing feature, a million dollar garage. Most building product manufacturers don’t see what these millionaire housing features have to…
If you want to see more of your products sold in the home improvement market, you have to create a compelling vision. If you sell products for decks or kitchens,…
If you want to grow your sales to homebuilders, knowing how to work with their purchasing department is critical. I surveyed the purchasing leaders of 30 builders to find out…
Getting a home builder to upgrade can be very challenging. They have to be competitive within their price range with a set of standard features, such as granite counter tops. …
