Marketing
You probably believe the building product you sell is higher quality than your competitor’s. But if your product really is better, why are you still losing so many sales to…
Warning! This article contains a plethora of actionable information, but it’s also a very long read. For this reason, we’ve created a downloadable PDF version that you can read at…
As our politicians demand recounts and make claims of cheating, maybe we shouldn’t be surprised when questionable outcomes enter the building materials industry. There is not enough recognition of building…
I have been on many building product plant tours. Most of them are not very effective and are really missing an opportunity to gain new customers and more sales. Why…
Sales promotion can be a very effective tool to grow the sales of your building materials if it is used correctly. When it is used incorrectly, it can just be a waste…
Most building materials companies say they want to grow their sales, but then they just keep doing what they’ve always done while expecting a different result. If you are ready to…
