Marketing
I bet this has happened to you before. You walk into your kitchen, and your child or your spouse starts talking to you, only you’re not really sure what they’re…
I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…
Sometimes, I feel like my message isn’t getting across. I talk a lot about the ways the industry and building materials customers are changing. But instead of adapting, many companies…
Calls to action are one of the most effective ways to grow your sales. The most effective calls to action entice your prospective customer by offering some information that is…
Procore sponsors a car in NASCAR while Lowe’s is ending their NASCAR sponsorship. Another sign of the big changes in building materials that are happening today. A big box with the dollars to afford…
Whether your building product is for commercial or residential use, your goal should be to make your product indispensable. Customers should see it as a“Have to Have” instead of just a “Nice…
