Marketing
The more you can help your customers succeed, the more loyal they will be to you. Installation training and marketing support are the most common ways building materials companies help…
I recently met a client’s marketing director. He was relatively new in his position and had a clear idea of what his job was. That turned out to be an…
The people on the local level your distribution channel are more important than you realize. Too many building materials manufacturers treat local dealers and distributors like they’re glorified warehouses –…
This is my synopsis of the key takeaways from each presentation from the most recent Whizard Summit. Hopefully, you will attend the next Whizard Summit on April 10 and 11…
Getting your messaging right is critical. The text on your trade show booth, the headline that shows up on the homepage of your webpage, your sales presentation – your messaging…
The Ad Agency Model Is Crumbling Traditionally, if you needed help with marketing or some new ideas, you’d hire an ad agency. They had the resources, the talent and the…
