Customers want answers to their questions and they want them immediately. Many manufacturers, distributors and dealers try to think of ways to make a sale without realizing that every…
I recently experienced a setback in my battle with cancer. While it gave me a lot to think about, it also reminded me of a very common problem building materials…
More building materials distributors are selling products online. Those with local branches offer e-commerce as a convenience for local customers. Others, like Decks Direct, are totally online with no brick…
Many building materials companies believe that features like “Made in America” or “Green Materials” are nice but that no one will actually pay more for them. They’re wrong. It doesn’t…
Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media marketing isn’t…
Building materials companies are in crisis. Supply chain disruptions are causing issues across the industry. Unfortunately, company leaders have taken a reactive approach to these interruptions instead of dealing with…
