Focus Your Building Materials Sales on The Right Commercial Buildings

If you’ve been following me for a while, you know that I’m all about focus. That shouldn’t be controversial, but a lot of people are hesitant to follow that advice….

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How to Deal with a Recession as a Building Materials Company

It’s the calm before the storm. Just when the market is starting to feel like it’s old self again, there’s talk of a recession. I don’t have a crystal ball….

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6 Things That Are More Important Than Price in Building Materials

With so many companies manufacturing and selling building materials, how do customers actually choose what products to buy? How do they even narrow down the dozens of options available to…

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Building Materials Sales and Marketing Losers

This is a guest post written by David Bernardino.  David is Partner at Ammunition, an advertising agency focused on empowering brands to pursue and win long-term sales opportunities. David has seen first-hand…

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The Best Ways to Keep Up With the Many Changes in Building Materials

The building materials industry is changing at a faster and faster pace. New decision makers, construction methods, paths to purchase, delivery methods, and products are all making it a challenge…

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The One Thing Holding Back Building Materials CEOs

Whatever your level of performance, you can always do better. I set a very high standard for myself. Anyone who actually gives a shit should do the same. If you’ve…

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