When digital marketing is done right, it can produce a lot of new leads, but they’re not being handled properly. Sales teams don’t know how to qualify and nurture them….
Katerra had a big, bold idea: that much of the waste and inefficiency in construction could be eliminated. It’s an idea that just makes sense and whose time has come….
Building materials marketing never works because it follows rather than leads. Marketing leadership is an important driver for any kind of business success. The trouble is, it’s a bit difficult…
The last thing you may need right now is any more customers. Or you may have the capacity to take on some new customers. In either case, now is a…
It’s easy to see how the past year has dramatically transformed the way building materials are sold. In reality, all they’ve done is accelerate some of the changes that were…
The lead response time is the amount of time it takes for a building materials company to respond to an inbound lead. A fast-acting process will interact with leads that…
