Many building material companies use Customer Relationship Management (CRM) software to enhance their sales efforts. While the uptake was slow at first (building materials manufacturers tend to be late adopters),…
Every time you communicate with your customers, you’re telling them a story. The problem is, you might not always be telling them a good story. A good story is one…
Gaining and keeping architectural specifications is critical to the growth of building materials companies in the commercial and custom residential markets. However, the challenges architects face and the way they…
If you want to sell more building materials products, you have to change the way you think of yourself. You work in sales, so naturally, that’s how you approach customers…
Business leaders get nervous when they see a recession coming. Countless companies have gone out of business because of an economic downturn, and everyone worries about being next on the…
One of the biggest mistakes building materials sales and marketing people make is not staying focused on their message. They tell the customer why they are a better choice once…
