SMART – Spectrum Boards

Spectrum Boards does a smart thing.  They send out an email that makes it very easy to understand what they are selling and the benefits of using their product. I…

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SMART – Polyiso Association PIMA

Too many building materials manufacturers spend all of their sales and marketing efforts competing with each other trying to grab a bigger slice of a pie that isn’t getting any…

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GENFLEX Understands Email

Too many building materials manufacturers still don’t understand how to communicate with their customers. Email is an area where building materials manufacturers frequently blow it. The subject line and headline…

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