Blog for Building Materials Companies

SMART – Spectrum Boards

  |  Posted in Smart

SMART – Spectrum Boards

Spectrum Boards does a smart thing.  They send out an email that makes it very easy to understand what they are selling and the benefits of using their product.

I see many building materials companies with better-looking communications who allow creativity to get in the way of communicating. They make the customer work too hard to figure just exactly what they are selling and why they should care.

Nice job Spectrum Boards

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About The Author

I am the leading sales growth consultant in the building materials industry, I identify the blind spots that enable building materials companies to grow their sales and retain more customers.  As I am not an ad agency, my recommendations are focused on your sales growth and not my future income.

My mission is to help building materials companies be the preferred supplier of their customers and to turn those customers into their best salespeople. Contact me to discuss your situation.