Sales
The fastest way to grow your building materials sales is also the easiest and it’s free. The easiest way to grow your building materials sales is to forget just about everything you know about your customers. The Vice…
Many building materials companies planned on 2015 being a good year. Unfortunately, the weather didn’t cooperate in the first quarter, so many companies were off to a slow start. There…
At first thought, marketing automation seems like a buzzword that has little place in the building materials industry. But digging a little deeper into the concepts, its value becomes more…
I am frequently referred to as a “Flaming Optimist” because I see any situation as an opportunity. I also believe that we all are in charge of our own destiny…
If you call on builders, I highly recommend that you read Bradley Hartmann’s new book entitled “Behind Your Back”. Where my book, “Building Materials Channel Marketing” has a chapter on…
As a building materials manufacturer, you’ve undoubtedly seen the growing opportunity to sell your products to multifamily homebuilders. If you’ve had issues understanding their needs, you’re not alone. 53% of…
