Look at the image of this car. Most companies look at their products, sales team and marketing programs as if they were a high-performance sports car. Their products are desirable…
Most building materials companies waste money on their sales meetings by not getting a more lasting benefit or return on their investment. Sales meetings are expensive, and they seem to…
As a building materials manufacturer, your customers are getting larger. Part of getting larger means that their buyers are better negotiators than your sales people. Without better negotiating skills, your…
The problem with European building materials companies is that they have not been serious about the largest building materials market in the world, North America. They are now finally starting…
This is a transcription of my podcast. As this is a transcript, you’ll have to deal with any grammar, typo or punctuation issues. It’s more like two friends having a…
I frequently see experienced building materials sales people hit a barrier or a plateau that stops their sales growth. Or they are unsuccessful when they try to sell a new…
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