Sales

Time to Sell to the Multifamily Market

Building materials companies have a bad habit of all chasing the same opportunities. They focus their efforts on the largest builders, big boxes, distributors, commercial projects and others. The result…

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How to Defend Architectural Specs

You know the saying, if it walks like a duck and talks like a duck, then it’s a duck? It turns out that may not be true all of the…

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Blow Up Your Customer Service Department

Building materials companies are constantly looking for a competitive advantage. There is one very powerful tool that most of them overlook. That tool is customer service. Here’s why customer service…

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The Problem with Canadian Building Materials

The title of this should actually be The Problem with Canadian Building Materials Companies. The problem is that they’re just too darn nice. I think there is something culturally that…

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10 Trends in Building Materials Sales and Marketing in 2015

Building materials manufacturers will face a lot of changes in the coming months. The challenge is that most of these changes, while important, will appear to be small. Because of…

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3 Building Materials Companies to Watch

Here are three building materials companies I recommend you follow whether or not they are a competitor.  They each use a different strategy to outgrow their competition.  It may help…

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