Builders
Many building material manufacturers who exhibit at the International Builders Show will waste a lot of money. They have no measurable objectives. They are there because they always have been…
One of the most common complaints I hear from building material manufacturers is, “I can’t sell upgrades to builders.” However, due to an increasing demand from new homebuyers, upgrades are…
The homebuilding industry is being slowed by a shortage of labor. Builders report they can sell more homes than they can build. The labor shortages are affecting builders as well…
Residential home builders are an important customer for many building material manufacturers. As the majority of builders do not buy directly from manufacturers, they require a specific marketing and sales…
Builders work hard for every sale. They invest a lot in marketing to draw in more new homebuyers. They also invest in sales people, training, model homes and sales centers….
As the housing market tanked, builders started stripping their homes down to the bare essentials. They did this in an effort to make their homes more affordable and to not…
