Carlos Quintero and I just coauthored a new book on sales in the building industry. Carlos is a building materials sales expert from the firm, Sales Effectiveness. Our new book,…
Building materials customers want more than a good product at a good price. Here are the three key things contractors, builders, architects, dealers, distributors and even big boxes want from…
If you call on builders, I highly recommend that you read Bradley Hartmann’s new book entitled “Behind Your Back”. Where my book, “Building Materials Channel Marketing” has a chapter on…
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