Trade Shows
If you are exhibiting at the IBS builder’s show, your priorities should be, first, to gain new customers and, second, to keep current customers happy—not the other way around. Unfortunately, many…
Whenever I am reviewing a building material company’s marketing budget, I frequently see a long list of smaller local and regional trade shows. I always ask, “Why do you spend…
A major problem for the AIA and Greenbuild shows is a lack of traffic in the booths of the exhibitors. There are plenty of attendees that the exhibitors would like…
Trade shows are a big expense for building materials companies, and shows that don’t deliver results will lose the support of exhibitors. Greenbuild, like the AIA show, is one of those shows…
You probably think that following up on your leads from the AIA Show is the most important next step. You are wrong. The most important next step is a serious…
The cost to attend and exhibit at the AIA show are a large expense for building materials manufacturers. The AIA Show can also be one of the most frustrating shows…
