Trade Shows

Trade Show Money Wasters

Mailing out postcards to building materials trade show attendees is a big waste of money. You might as well throw your money in the trash as they offer a very…

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Johns Manville Undersells Itself

Many building materials manufacturers try to draw traffic to their trade show booth with a mailer or an incentive.  Most of these are a waste of time and money.  They…

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The Good and Bad of Greenbuild

I attended Greenbuild last week in New Orleans and I saw a number of improvements from last year. I also saw a number of ongoing issues that could help the…

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What’s Wrong With PCBC?

I attended the PCBC show and I found more things right with it than wrong.  The biggest thing wrong with it is the name.  The show really is now more…

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Innovation in Building Materials Was at Dwell on Design

Dwell magazine holds a trade show every June called Dwell on Design.  I tell all my clients that if they want to see the future of housing they should read…

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Unless You Sell Designer Eyewear, Stop Trying to Sell Architects

Once again at the AIA show I saw lots of architects, which means I also saw lots of designer eyewear.  What I didn’t see were a lot of architects visiting…

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