Trade Shows
Many building material manufacturers who exhibit at the International Builders Show will waste a lot of money. They have no measurable objectives. They are there because they always have been…
I attended Greenbuild in Philadelphia this year and now understand why many building product manufacturers question why they should attend. It’s because they don’t know how to make a successful…
Now that the economy is doing better, trade shows are becoming more popular in terms of attendance and the number of exhibitors. After all building and construction people can only…
To get a better return on your trade show investment, set measurable objectives. Don’t focus on the reaction from senior management. That’s not an accurate measurement! After all, you go…
What’s the best way to piss off a builder, contractor or architect? Don’t follow up on trade show leads. Why would a building product manufacturer spend all the money it…
