Strategy
The accepted wisdom is that is better to be a small fish in a big pond. This advice is aimed at those companies who are a big fish in a…
If you’re a leader in your category of building materials, I’ve got bad news for you. You’re probably in trouble. Your future is at higher risk than you realize. If…
I first came across the Law of Diminishing Returns in building materials in while working with one of my first clients. My assignment was to develop a strategy that would…
Some of these are focused on those common problems that never seem to change, kind of like those personal resolutions to lose weight (you won’t be the only one starting…
Whether your building product is for commercial or residential use, your goal should be to make your product indispensable. Customers should see it as a“Have to Have” instead of just a “Nice…
When it’s time for a new sales and marketing plan, most companies use last year’s plan as a template and make a few updates to it. That assumes you already…
