Sales
I was talking to a distributor about a building material manufacturer. I asked him how they could grow their sales. “It’s simple,” he told me immediately. “They just need to…
The building materials customer isn’t the same one you have known for years. Things are rapidly changing, and it’s affecting everyone from homebuilders, architects and contractors to dealers, distributors and…
The Sales Funnel is a great tool. Since its birth in 1898, it has helped countless companies improve their sales and marketing performance by helping them deliver the right sales…
When we want our businesses to be better, we take the needs of our customers very seriously. But when business is good, we often put the needs of the company…
Many building materials companies measure the performance of their marketing programs by the number of inquiries or leads they receive. When I ask how well their marketing is doing, I…
