Sales

How to Grow Your Business When You Can’t Make Sales Calls

I did a virtual keynote presentation to the Building Supply Industry Association of Canada and the British Columbia Floor Covering Association on How to Grow Your Business When You Can’t…

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Two Types of Building Materials Salespeople

When my two sons were in elementary school, their teachers told my wife and me that they had ADHD and should be on Ritalin. Before taking any action, I decided…

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Leveraging Data To Stop Selling Naked

Thank you so much for joining us for Sales and Marketing Game Changers. This is part two of our month-long event. You can read a transcript here or you can…

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It’s Time for Building Materials Companies to Pivot Back to Customers

Since the start of the pandemic, most building materials companies have been focused more on themselves than their customers. At first, the questions were about a possible recession. Is there…

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How to Use Customer Service as a Competitive Advantage in Building Materials

Helping building materials companies be more effective is what I do. To do that well, I spend a lot of time observing exactly how they approach sales and marketing. I…

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The Biggest Mistakes Building Materials Companies Make on Zoom

When the lockdown put a stop to most travel, the building materials industry quickly adapted by using virtual tools like Zoom. As with all technologies, younger people got the hang…

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