Marketing
At first thought, marketing automation seems like a buzzword that has little place in the building materials industry. But digging a little deeper into the concepts, its value becomes more…
I am frequently referred to as a “Flaming Optimist” because I see any situation as an opportunity. I also believe that we all are in charge of our own destiny…
These days, businesses who don’t have a blog are missing a real opportunity to reach new audiences and grow their sales. Yes, this even goes for building materials manufacturers. There…
While there are a few good client/agency relationships in building materials, I find the majority of them are not very strong. The result is that the client doesn’t get the…
The title of this should actually be The Problem with Canadian Building Materials Companies. The problem is that they’re just too darn nice. I think there is something culturally that…
Building materials manufacturers will face a lot of changes in the coming months. The challenge is that most of these changes, while important, will appear to be small. Because of…
