An influencer of growing importance is what we used to call, The Tree Hugger. There are now Green architects, engineers, builders, contractors, code officials, emerging competitors, media and consumers who…
Most building material companies are missing a real opportunity to use the power of public relations to grow their sales. It continues to amaze me how simple and inexpensive it…
If you want to see more of your products sold in the home improvement market, you have to create a compelling vision. If you sell products for decks or kitchens,…
When you develop a marketing program or prepare for a sales call with a building product material channel customer, you need to make sure you are talking to their primary…
If you want to grow your sales to homebuilders, knowing how to work with their purchasing department is critical. I surveyed the purchasing leaders of 30 builders to find out…
I have learned how important it is to get everyone on the same page at the beginning of a marketing project. Because it’s so obvious to you, it’s easy to…
