Building product manufacturers are behind their customers when it comes to social media. They are supposed to be the smart marketers. You would think they would embrace the newest marketing…
Most building product manufacturers, who sell into the home improvement market, are missing a of lot sales. They focus on those homeowners who are most likely to take on a…
Big boxes have impacted many building product dealers. You can choose to take the ‘woe is me’ path or you can choose to thrive. If you’d like to thrive, here’s…
One of the first questions, a builder asks is “How much more does it cost?” The big box buyer frequently says, “Your price is too high.” There are two solutions…
The Wall Street Journal has done it again with an over-the-top housing feature, a million dollar garage. Most building product manufacturers don’t see what these millionaire housing features have to…
The first question out of a builder, contractor or big box buyer’s mouth is usually “How much does it cost?” Or simply, “Does it cost more?” Most of the time,…
