Residential

How Residential Building Materials Are Sold

There is no other industry as dependent on the channel as the building materials industry.  Yet time and time again building material marketers and their agencies ignore this reality.  They…

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Rental Housing is Great for Building Products

Whenever a market comes back, it changes.  Most companies act as if it will return to how it functioned in the past.  They are then surprised when it changes and…

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