Education
Knowledge is a good thing. The challenge is knowing what types of knowledge have the most value. That’s the problem with product knowledge. Building materials sales and marketing people often…
If you call on builders, I highly recommend that you read Bradley Hartmann’s new book entitled “Behind Your Back”. Where my book, “Building Materials Channel Marketing” has a chapter on…
If someone is the smartest guy in the room, someone else must be the dumbest guy in the room. And when I say dumbest, I mean the person with the…
