The Problem with Product Knowledge in Building Materials

Knowledge is a good thing. The challenge is knowing what types of knowledge have the most value. That’s the problem with product knowledge. Building materials sales and marketing people often…

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If You Call on Builders – Get This New Book

If you call on builders, I highly recommend that you read Bradley Hartmann’s new book entitled “Behind Your Back”. Where my book, “Building Materials Channel Marketing” has a chapter on…

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Speak to the Dumbest Guy in the Room

If someone is the smartest guy in the room, someone else must be the dumbest guy in the room. And when I say dumbest, I mean the person with the…

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