5 Rules for Building Material Marketing Budgets

Here are five ways you can build a budget that will truly make a difference. 1. Start with a blank sheet of paper Most companies take the easy way out…

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How Influencers Can Affect Building Material Sales

The people in red on the infographic above are the influencers who can make or break you.  Sometimes they are obvious and sometimes they are hidden, they are always important….

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8 Most Common Mistakes Building Material Companies Make

In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again.  Mistakes that limit their effectiveness, waste dollars and,…

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Disasters Create Building Product Opportunities

Living in Boulder, Colorado, I recently got to experience a natural disaster first hand, a terrible flood.  I also watched first hand how building material suppliers reacted and saw many…

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Do Builders Have a Sales Prevention Department?

Builders work hard for every sale. They invest a lot in marketing to draw in more new homebuyers. They also invest in sales people, training, model homes and sales centers….

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Building Material Sales People are Social Media Experts

Most building material companies make social media too complicated. The result is that they either don’t participate in social media or if they do, they don’t do it well. The…

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