|  Posted in Sales, Strategy

The Wrong Question in Building Materials

When building materials companies are trying to find out how to grow their sales, they frequently ask the wrong questions.  An important question that they usually don’t ask, is what…

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  |  Posted in Marketing

Powerful Building Materials Market Research Tool

Typical building material market research usually gives you back very expected results. The results are limited to what customers view as possible.  If you ask a contractor what a manufacturer…

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