Marketing Automation

Obsolete Building Materials Websites

Building materials companies continue to demonstrate how they are ten years behind the rest of the marketing world.  I recently started working with three new clients who hired me to…

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Why Building Materials Companies Need Marketing Automation

At first thought, marketing automation seems like a buzzword that has little place in the building materials industry. But digging a little deeper into the concepts, its value becomes more…

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How to Convert Building Material Leads

I recently asked three building material manufacturers about the results of their trade show efforts.  All three told me they had a lot of traffic and interest but six months…

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