Marketing Automation
Building materials companies continue to demonstrate how they are ten years behind the rest of the marketing world. I recently started working with three new clients who hired me to…
At first thought, marketing automation seems like a buzzword that has little place in the building materials industry. But digging a little deeper into the concepts, its value becomes more…
I recently asked three building material manufacturers about the results of their trade show efforts. All three told me they had a lot of traffic and interest but six months…