Customer Service
Look at the image of this car. Most companies look at their products, sales team and marketing programs as if they were a high-performance sports car. Their products are desirable…
Outstanding customer service can make you bulletproof to competition and lower prices in the building materials industry. Whenever I interview architects, builders or contractors they each can relate two kinds…
If you are a building materials manufacturer, you should consider raising your prices. I recently consulted with two different building materials companies and part of my recommendations were that they…
Building materials companies are constantly looking for a competitive advantage. There is one very powerful tool that most of them overlook. That tool is customer service. Here’s why customer service…
