Sales

How to Train Building Materials Sales People

6 Important Steps in New Employee Training (You’re Probably Skipping Most of Them) Training sets a bedrock for an employee’s performance. But many building material companies treat training as a…

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3 Common Assumption Building Material Companies Make (That I Recently Made Too)

I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…

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7 Ways to Gain The Respect of Your Largest Customers

What’s it going to take to make your largest customers more loyal to you? How can you make it harder for a competitor to come and take their business? That’s…

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Are You Playing the Wrong Game in Building Materials?

Sometimes, I feel like my message isn’t getting across. I talk a lot about the ways the industry and building materials customers are changing. But instead of adapting, many companies…

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Your Own Personal Building Materials Recession

Your Own Personal Recession – 2 Changes Building Materials Companies Need to Make Now There are major changes going on in the building materials industry. Manufacturers who aren’t ready will…

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Problems With CRM in Building Materials

CRM (Customer Relationship Management) programs like Salesforce can be very powerful and effective tools – if they’re used correctly. The problem is that most building materials companies aren’t ready or…

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